The scratching post is the entry point of cat furniture. This guide covers the formats buyers usually plan, from single wrapped posts to multi-post designs, and what to confirm when sourcing them against the cat scratching and furniture category.
For retailers, posts are the low-ticket entry line that introduces customers to the wider cat furniture range of trees, towers and condos.
Cats scratch to stretch, mark territory and maintain claws, and a post has to be tall enough for a full stretch and stable enough not to slide or topple mid-scratch — a post that moves gets abandoned. Range planning usually covers a basic wrapped post, a post with a top perch or platform, and combination pieces that add a ball toy or a small condo at the base.
Covering choices drive the look: neutral carpet tones for classic ranges, plush and printed fabrics for fashion-led ranges. Confirm the private label specification per design; posts can be coordinated with the cat beds and toys in the same program.
Confirm the packing format (flat-packed or assembled) for your design in the quotation, in your branded packaging. Samples are typically ready in one week and production lead time is 40 to 50 days; confirm quantities per design in the quotation.
Where a post stands decides whether it works, which makes placement advice part of the product. Cats scratch on waking and near the things they want to mark — sofas, doorways, the route to the food bowl — so the guidance that travels with a well-sold post is simple: put it where the cat already wants to scratch, ideally beside the furniture it is meant to protect, and reward its use. Print that advice on the packaging — it is the cheapest ranging help in the category. For private label buyers, that instruction panel is also brand space: your colours, your tone of voice, your logo on the one object the customer reads while assembling. Treat post packaging as a small manual, not a label, and the category quietly upgrades itself.
Private label customization is part of the Rena Pet program. Confirm, per design at quotation, which elements — carpet, plush, fabric colours, printed packaging — apply to a specific design; send your colour story with the enquiry so it can be checked against the model.
Samples are typically ready in one week. Production lead time is 40 to 50 days.
Tell us which range you are sourcing, your target market and your packaging requirements. Samples are typically ready in one week, and production lead time is 40 to 50 days.
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