Cat towers are the vertical centre of the cat furniture category: multi-level structures that combine climbing, scratching, perching and hiding in one footprint. Towers sit within the cat scratching and furniture category that anchors the Rena Pet cat furniture range; this guide is for wholesale and private label buyers.
This page explains how tower ranges are usually structured and what to confirm when you specify a tower program.
A tower range normally spans heights: compact towers for apartments and first-time cat owners, mid-height towers with a condo and two or three platforms as the volume sellers, and tall towers as display pieces. Across the range, the recurring elements are wrapped scratching posts, upholstered platforms, an enclosed condo or hideaway, and a top perch — the mix changes with height and price point.
For private label programs, towers are a strong branding vehicle: the covering fabric is the largest visible surface in the category, and matching it to your brand palette (and to the cat beds and toys in the same program) makes the shelf read as one designed range.
When you request a quotation, it helps to confirm: target height band, number of levels, whether a condo is included, covering material preference, and your packaging requirements for flat-pack shipment. Send those points with your enquiry and ask for catalogue options against them — samples are typically ready in one week.
Start with height: match the tower to the room before the cat. Compact towers suit apartments and single-cat homes where the piece shares space with human furniture; mid-height towers are the all-rounders; tall towers earn their floor space in multi-cat homes where vertical territory settles daily negotiations between cats. Put a clear height story on the shelf: label each tower with its height band and the household it suits. Buyers should also weigh carton dimensions alongside assembled ones: tower economics are freight economics, and a design that packs cleverly can hold a price point a bulkier rival cannot. Both numbers belong in the quotation conversation from the start.
Private label customization is part of the Rena Pet program. Confirm, per design at quotation, which elements — carpet, plush, fabric colours, printed packaging — apply to a specific design; send your colour story with the enquiry so it can be checked against the model.
Samples are typically ready in one week. Production lead time is 40 to 50 days.
Tell us which range you are sourcing, your target market and your packaging requirements. Samples are typically ready in one week, and production lead time is 40 to 50 days.
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